ED treatment that treats the cause. Delivered by a Memphis physician.
Most erectile dysfunction is a blood flow problem — not something a pill fixes long-term. ApexRF restores circulation and tissue health at the source. Delivered in-office by Dr. Natarsha Grant, MD — an Internal Medicine and Nephrology physician with 18+ years of clinical experience.
- 18+ years experience — Internal Medicine & Nephrology
- Non-surgical & drug-free — no pills, no injections
- Fully confidential — discreet scheduling and care
- FDA-cleared technology — ApexRF by InMode
If erections aren't reliable anymore, it affects more than sex.
It affects confidence. It affects relationships. It affects how you see yourself.
You're not broken. You're not out of options. And you're not alone — more than half of men over 40 will experience ED at some point. For most, the cause is the same: reduced blood flow and declining tissue health. The good news is that both are things medicine knows how to address.
Pills can force a temporary response — but they don't fix what's underneath. And for many men, they eventually stop working altogether.
Why an MD matters for ED.
Erectile dysfunction is, at its core, a vascular problem. The specialty built around vascular health is the one most qualified to treat it.
Dr. Natarsha Grant is an Internal Medicine and Nephrology physician with more than 18 years of clinical experience — the specialty dedicated to the kidneys and the body's vascular system. Nephrologists spend their careers treating the root conditions that cause ED: high blood pressure, diabetes, atherosclerosis, and endothelial dysfunction.
That clinical background changes what treatment looks like. At most ED providers — whether telehealth services or local medspas — you're prescribed a pill by someone you'll never meet, or a procedure is delivered by a technician. You're not evaluated as a whole patient. You're not told that ED is often the first warning sign of heart disease. You're not screened for the underlying conditions actually driving your symptoms.
At Bluff City, you sit down with a physician. Your labs, blood pressure, medications, and cardiovascular risk are part of the conversation — because they have to be. ApexRF addresses the mechanical problem. The medical workup addresses everything around it.
- Evaluated by a physician, not a form
- Underlying health is part of the plan
- Serious causes get caught, not missed
- In-person, in Memphis, confidential
Three natural healing responses — triggered at the source.
ApexRF delivers targeted, bipolar radiofrequency energy to penile tissue. The controlled warmth activates the body's own repair systems — the same mechanisms behind healthy erectile function.
New blood vessels
The body grows new capillaries in treated tissue — improving circulation where it matters most.
Collagen restoration
New collagen rebuilds tissue structure and elasticity — the foundation of sustained function.
Tissue sensitivity
Healthier tissue with better circulation supports natural sensation and response — the downstream benefit of the two mechanisms above.
The session itself.
Results vary. Your plan is built from a clinical evaluation — not a template. Most men notice changes in firmness, sensitivity, and confidence over the treatment course.
Honest candidacy.
We tell men upfront whether this is the right treatment — or whether something else is. Not every man is a candidate, and that's the point of the consultation.
ApexRF tends to work well for men who…
- Have mild to moderate ED with declining performance
- Find pills ineffective, inconvenient, or have side effects
- Want to treat the cause, not just the symptom
- Prefer a drug-free, non-surgical, private approach
- Are generally healthy with controlled underlying conditions
We may recommend something different if…
- Severe ED with specific anatomic or neurologic causes
- Uncontrolled diabetes, hypertension, or heart disease
- Active pelvic or genital infection or malignancy
- Primarily hormonal (low testosterone) — different workup
- Psychological/relationship factors are the primary driver
What our patients say.
Clear, upfront, no surprises.
We don't quote ED treatment by phone or on the internet — because your plan depends on your clinical evaluation. But we won't leave you guessing at what to expect either.
Most men complete a course of 3 to 6 ApexRF sessions, scheduled over 6 to 12 weeks. Your final recommendation depends on clinical severity, response to early sessions, and your goals.
At your private consultation, we'll review your health history, discuss candidacy, and walk through exact pricing for the course that makes sense for you. Single-session, package, and maintenance options are available. No pressure, no obligation to proceed the same day.
Men who've tried pills, telehealth services, or other clinics often find that the difference here is what comes with the treatment: a full medical evaluation, physician oversight, and follow-up that actually catches the conditions driving ED in the first place.
Before you come in.
Is ApexRF painful?
No. Most men describe the sensation as comparable to a warm stone massage — comfortable, even relaxing. There are no needles, no injections, no anesthesia required. If anything feels uncomfortable during a session, the energy can be adjusted in real time.
Is there downtime after treatment?
None. Men return to their normal activities — work, exercise, intimacy — immediately after a session. There is no recovery period.
How is this different from telehealth ED services?
Telehealth services are efficient at prescribing medications — and for some men, that's the right answer. But they don't treat the underlying cause of ED, and they don't evaluate you as a whole patient. At BCHW, you're seen by a physician in person. We address the vascular and metabolic conditions driving your symptoms, not just the symptom itself.
If a pill is genuinely the best option for you, we'll tell you. But you'll make that decision with a real clinical picture — not a checkbox form.
Does this replace my ED medication?
For many men, yes. Many patients come to us specifically because pills are no longer working, have intolerable side effects, or because they don't want to rely on medication forever. ApexRF improves the underlying tissue health, which often reduces or eliminates the need for pharmacologic support.
Some men use both approaches during the treatment course. Your physician will guide that conversation.
Who is a good candidate?
Men with mild to moderate ED, declining performance, or dissatisfaction with pills tend to do well. A full candidacy assessment is part of the consultation — including a review of underlying cardiovascular, metabolic, and hormonal factors. See the "Honest candidacy" section above for a plain-language breakdown.
How confidential is my visit?
Completely. Your consultation, treatment, and records are protected by standard medical privacy laws (HIPAA). Scheduling is discreet, our Union Avenue office is designed for privacy, and nothing about your visit is shared with outside parties without your written consent.
What does it cost, and do you take insurance?
ApexRF is not typically covered by commercial insurance. We provide exact pricing during your private consultation, based on the treatment course your physician recommends. CareCredit financing is available with monthly plans designed to fit most budgets.
How soon will I notice results?
Many men notice changes in firmness, sensitivity, and response within the first few weeks. Maximum benefits typically appear after a full treatment course as new blood vessels and collagen continue to develop over several months. Results vary based on individual health, severity, and adherence to the plan.
ED is a medical condition. It deserves medical treatment.
Take the private 60-second assessment. You'll find out whether you're a candidate for ApexRF, what a treatment course might look like, and what to expect at your first visit — before you commit to anything.
Take the 60-second assessment